Regular readers of Electric Consumer magazine may be perplexed by a few things:

Why haven’t you gotten your Electric Consumer this month?

Why is your cooperative CEO writing a column in a new magazine you got in the mail?

There’s a simple explanation.

Starting this month, Electric Consumer has a new name: Indiana Connection. Throughout the last four decades, the name Electric Consumer aptly described the commonality among the magazine’s audience. But recently, the magazine’s staff and representatives of its subscribing electric cooperatives felt the focus of the publication no longer fit with the limitations of the name.

True, articles about electricity and local co-op programs and activities were included in the magazine, but the rest of the content didn’t match what the name implied. Over the years, the magazine has evolved to also celebrate the people, places, food and travel experiences that define Indiana. The magazine’s name needed to accurately reflect what was beyond the cover.

We at Southern Indiana Power are excited about this new chapter of your electric cooperative’s magazine. Indiana Connection is all about our connection with you and the communities we serve. Your electric cooperative is YOUR electric cooperative — owned and controlled by you. Through Indiana Connection — just as we’ve done through Electric Consumer — we hope to celebrate and strengthen our relationship with you by letting you know what’s going on in your corner of the world.

Just as this magazine is all about forging connections, so are we at Southern Indiana Power. We are proud to be an essential part of the communities we serve and look forward to strengthening those connections through this magazine with a long history, but a new name.

STEVE SEIBERT
President/CEO